Product Description
EXP White EZSign printed with your details. FREE Artwork, Free Delivery.Please send High resolution image and details required on sign to; sales@signtraders.com.au
· WIN LISTINGS - make first impressions count / prestigious image
· So easy to use - light weight + carry handle
· Optimum wind stability - internationally patented
· Smooth & safe - no more car or clothes damage
· Save $$$ - change the stickers not the signs
· Image protected - clever flip to close design
· More durable than steel - will not rust or rot - UV stable
· No risk - 5 year warranty + 30 day money back guarantee
Get a little bit famous –
turn yourself into a brand
Ever wondered why advertising predominantly uses
images of people, regardless of the product or service?
It’s because human images trigger a powerful range of emotional and psychological responses that products can never achieve on their own.
In this age of micro segmented marketing, building a personal brand is just as important as corporate brand building, and using your image on marketing communications such as signage, business
cards, advertising and newsletters is a successful way to build your personal brand. Following are just a few reasons why a personal brand matters.
People do business with people
Modern consumers hate dealing with faceless corporations. They want to be valued and respected, which they only feel when they are dealing with real people who want to help them get what they want. Photographic images on
signage and advertising play an important psychological role in humanising the corporate brand. It reinforces the
message that the customer matters and you want to deal with them one-on-one.
Differentiate from your competitors
Using your image is a great way to differentiate yourself from your competitors. Just seeing a name and number on a sign or advertisement is not a big incentive for consumers to phone an agent who they have never met before.
A photographic image immediately begins a connection. They know what you look like and who they are talking to, which turns their initial call from cold to warm. A great start in any business relationship.
People remember faces easier than a brand
The human brain has an incredible ability to remember faces. Hardly surprising when you consider that it’s one of the first skills we learn in life. Even as tiny baby’s, we begin to learn how to map faces and store those images in our brains. The brain is so good at recalling facial images that all we need to see is a key feature such as the eyes or mouth of someone we know to instantly recognise who it is. The psychological process of brand recognition, on the other hand, is very complex and is dependent on many things other than simply recognising the brand image.
A consumer is much more likely to remember your face than your corporate brand. Your photographic image can
become the trigger that helps consumers remember a whole range of information including listed properties they have seen and your corporate brand.
Improve brand association
Associating a face with a brand image actually makes it much easier to remember a corporate brand, which is why advertising strategies tend to get built around the image of an individual person.
Recognition creates trust
If people see an image of an individual enough times, even someone they have never met before, they begin to think they know that person. The more they think they know someone, the more they believe they can trust them, which is very important from a marketing perspective. One of the primary drivers of consumer behaviour is that people do
business with people and businesses they trust.
Professionalism and stability
A photo sign sends a clear message to consumers that you are professional and stable. Their perception is that you would hardly go to the trouble of creating such a permanent sign if you weren’t established as an agent and serious about what you do.
